Assignment Three - Lifestyle or Popular Culture Review

Under the Influence Scrolling through social media, I see friends, family, companies, and celebrities all posting about their latest vacations, products, or what they ate last night. This is what social media was meant for, to share your life with the world, however you choose to do so. Along with all of the friends and companies I follow, influencers flood my feed. A social media influencer is a person who has the power to affect the purchasing decisions of a consumer based off their knowledge of a product. Two influencers that I follow and watch on a regular basis across multiple platforms is KKFit. Twin athletes who are influencers for the athletic apparel company Gymshark. KKFit is the name of the "brand" and social media accounts of these two girls, Kathryn and Kendra. I stumbled across them years ago on my search for inspiration to get in the gym. When I followed them they had probably around 20 thousand followers and have since grown to a whopping one million follower...